I'm back with another edition of Social Goodies! For those of you who haven't read one of my Goodies posts before, it's a listing of tools, tips, tricks and sites online that are in somehow related to social media. Enjoy!
Open Site Explorer
Have you ever wondered where your blog or company website is linked on the WWW (other than the places where you've put the links)? Well, there's a tool for that :) It's called Open Site Explorer, and it offers a way to discover a link's popularity and analyzes backlinks to a site. You can run 3 reports per day for free, which is awfully nice considering their monthly SEO product (SEOmoz PRO) starts at $99/month.
If you're in the market for a job, you want to check out SocioClean. This tool "Scans, Cleans and Secures Your Social Network Content" for language and other information that may be considered offensive by some viewers (like the VP who's interviewing you for your dream job).
I tried it out myself and observed the following:
- Overall, I liked the tool; it picked up comments from other people on some of my pictures that could be considered offensive to some readers. Once I clicked on the links related to these "offensive" comments, I also noticed that the corresponding pictures- which are relatively tame but also document my bachelorette party in Vegas- might not be appropriate for some of my circles to see.
- On the bad side, the product is very sensitive to words; for example, in the Sexual category, “pregnancy” and “pregnant” were tagged. I see where they're going with this one- if there's a discussion about 15-year-olds getting pregnant on your Wall, that could be something that a professional contact doesn't want to read about- but in my case, a lot of my friends are pregnant!
- In terms of functionality and filtering, the product is very good. For instance, it lets you tag the phrases or words as “Ignore Instance” or “Ignore word," which ends up being a time saver.
Aside from using this product, I suggest that you go through your social networks (specifically Facebook) and adjust your privacy settings to your liking. My personal take is that anyone with whom I'm not connected on Facebook should be able to find me on Facebook, but when they do, they should only be able to see my name and network. These settings are very customizable- and they change pretty frequently- so I recommend that you check yours once every month or two to make sure you are as private as you want to be.
Recently launched by SlideShare, Zipcast is a social conferencing system that is browser-based and free to SlideShare users for conducting public meetings. The Pro plan (wrapped in with SlideShare) offers private meetings and audio conferencing to name a few, and ranges from $19-$249/month.
Shortly after its launch in February I tuned into a podcast on the platform, and although the large audience was incredibly annoying in the chat function regarding streaming issues, I think it's worth a try for businesses as an alternative to services like Skype (which is also awesome).
Hope this information enlightened and brightened your day!